He exports his products to Australia, New Zealand, China, Hong Kong, Japan and the Philippines.
Cavanaugh's, because he sells directly to distributors and wholesellers and does not have a retail operation. He differentiates his company from Hatch's and Mrs. "It's a lot like Jell-O in Utah chocolate has become a lot like that." Utahns have an affinity for sweets, he said, and have latched on to chocolate as their treat of choice.
His market includes those who are "every day chocolate lovers" who are looking for a "chocolate fix," he said. "Well, that's not my market," Cavanaugh said. Those who are involved with the bean-to-bar movement are "chocolate connoisseurs" who want to "nibble" on chocolate to discover a bean's origin. "I see it as being a completely different market," he said. In comparison to the bean-to-bar movement, Cavanaugh said his company purchases less expensive chocolate so it can sell to companies like Costco and Walmart. The Cacao group then melts the chocolate down adds their own "special ingredients" and make their products. They source their chocolate through a Belgian company that makes the bars. His company encompasses three brands: Utah Truffles, Amber Lyn Chocolates and Cold Stone Chocolate. We're really more of what you call a chocolate manufacturer," Jacob Cavanaugh, president of The Cacao Group, Inc., said.Ĭavanaugh took over operations from his father, Keith Cavanaugh, continuing a family tradition of chocolate manufacturing. SALT LAKE CITY - Another industry in Utah is making headway with the sweets they offer.
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